We grow real estate portals and agencies.
Predictive LTV bidding, habit-forming UX, and ML-driven paid acquisition.
The portal users open without thinking
wins everything else.
Real estate portals look like ad-funded businesses. They are actually habit businesses. Direct traffic, returning sessions, weekly check-ins on the same URL. That's the asset. Everything else is acquisition cost.
Build it and you compete on product, not bid prices. Without it, every lead costs more than a competitor's — and that gap only gets harder to close.
Habits don't form on thin inventory. Users come back when they expect to find the listing they want. They stop coming back when they don't. Density is the input. Habit is the output. ML and paid acquisition are how we get from one to the other before competitors react.
Four layers.
Each one feeds habit.
Platform, ML, market, operational. Strip any one out and the others collapse. Habit is the goal. The system is how we get there fast enough to matter.
Density first. Monetisation second.
Most portals restrict listings to paying agencies and call it a business model. It starves the portal of supply and pushes users to competitors who have more. We open the database — every listing, paid or not. Density brings users. Paying agencies follow once the audience is there.
Buying the click that pays back in six months.
A lead that closes is worth roughly six times what it looks like on day one. Competitors bidding on day-one value get outbid by us bidding on month-six value. Random forests on historical conversion data, retrained quarterly. The model is a tool. The actual edge is being willing to act on the longer number.
Where habit hasn't been claimed yet.
We don't enter markets where the incumbent portal already owns direct traffic. We enter markets in transition — regulatory shift, new buyer cohort, no centralised MLS — and reach density before incumbents react. If the unit economics aren't there, we don't enter.
One team, end-to-end.
Most agencies optimise for whatever metric makes their reports look good. We work as part of your team — full pipeline access, direct accountability. When the strategy is wrong, we say so. There's no other vendor to point at.
Audit to live portal in twelve weeks.
We treat it as our own business. First bids go live in the first quarter. Portal in production by the second. Every phase measured against where you started on day one.
Market audit
Sales-vs-rent ratios. Mortgage signal. Commission pool net of VAT and overhead. We decide whether the market is worth entering before a euro of media is spent. About one in three audits ends with us recommending you walk away.
Historical data injection
Years of conversion data fed into the bidding stack so the platform's AI reaches statistical significance on low-volume keywords before it burns budget exploring.
Inventory build
Open the database. Maximise listing coverage. Score every property so the platform surfaces the inventory that converts. Density first.
LTV-based bidding
Random-forest models score every lead on six-month value. Bids move from form-fill counts to predicted net profit. CAC moves up on paper. Payback period gets shorter in reality.
Compound
We stay embedded. Direct traffic grows. The portal earns its keep without depending on paid.
Compounding,
not vanity.
Four portals built from scratch on dense inventory, predictive bidding, and ML. Numbers reflect net profit on the commission pool after VAT and overhead, not gross. Specifics under NDA.
True six-month lead value vs. day-one value
Bidding on six-month predicted value meant we could justify spend competitors couldn't. Net profit per lead grew for eight straight quarters. Still active.
Direct traffic share after eighteen months
Inventory build reached coverage threshold. Users began typing the URL instead of searching for it. Paid acquisition share dropped accordingly. Margin moved with it.
Pre-existing centralised MLS in the market
Massive ticket sizes, foreign buyers, no centralised listings. We brought pre-construction developers onto one portal before any competitor thought to.
“Most portals bid on day-one lead value because that's what their dashboards show. We bid on month-six value because that's what the business actually runs on. The gap is usually obvious by month nine.”
FOUNDING PARTNER · SCALE IMMO · Switzerland · since 2019
How we operate,
in five sentences.
These are the commitments we make at the start of every engagement. They keep us honest when the short-term numbers start looking good.
Build for habit, not first-click.
A click from an ad is temporary. A user who types your URL is not. We make every decision with that distinction in mind.
Bid on net profit at six months.
Platforms reward clicks. We track the commission pool after costs, project six months forward, and work backwards from that number.
Density first. Monetisation follows.
Restricting listings to paying agencies starves the portal of supply. List everything — paid or not. Paying agencies are an easier sell once the audience already exists.
ML is a tool, not the strategy.
We use ML to compress the learning period — reaching meaningful signal on low-volume keywords months before a competitor using default platform tools. That's the practical value. It doesn't replace judgment.
One team. Full access. No reporting games.
We work inside your team, not alongside it. You give us full visibility into what's actually happening. We tell you honestly when the strategy is wrong. There's no other agency to point at.
One portal partner
per country.
We work with one partner per country. Four portals live in Western and Southern Europe, two ultra-luxury programs in deployment. Country briefs available under NDA.
Where we work
Built from scratch on paid acquisition and custom ML. One portal per country, exclusive by contract.
Massive ticket sizes, foreign capital influx, no centralised MLS. Information monopoly by design.
One portal partner
per country, per year.
One partner per country, guaranteed. Your market is ring-fenced — a direct competitor cannot hire us, now or ever. No divided loyalty, no conflict of interest, by design.
What you gain access to is a playbook forged generating millions of leads across the world's most competitive real estate markets. That edge transfers to you entirely. Full visibility into the business both ways — and when we think the strategy is wrong, we say so.
We've built this four times.
We can tell you if yours is the fifth.
Tell us about your market. We reply within two business days with a call to scope the audit, or an honest no if the market isn't right for what we do.